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  • Pricing

    The Terminology of Product Pricing

    • PTD : Price to Distributor (company price to direct party or distributor)
    • PTR : Price to Retailer
    • PTC : Price to Consumer (normal price being sold by the retail to the consumer)
    • RSP : Recommended Selling Price (by Company as suggestion to retail)
    • MRP : Maximum Retail Price

    It is in the spectrum of MRP that KTV has put its pricing policy to the test by keeping a tight leash on the Maximum Retail Price. Normally the industry practice is to add an unreasonable margin to the price being sold at retail to please the retail fraternity to falsely promote the concept of “FREE OFFERS” by jacking up the MRP. However, KTV is the only organization in this part of the nation to break this logjam by announcing the Recommended Selling Price or RSP which is substantially lower than MRP, in its consumer marketing tools like poster and advertisements. In times to come the MRP of KTV products shall really stand for Meaningful Retail Price and not the much abused Maximum Retail Price.

    We do hope that our discerning consumers would appreciate this policy of KTV in spite of headwinds from the trade.

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    VANASAPATI

    VANASAPATI

    When it comes to satisfying customers in your restaurant or catering business there is one name that is strongly associated with sweets.... " Roobini Vanaspati ".

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