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The packing is vertically split into Flexi and Rigid
Flexi is again segmented as Big Pack and Small Pack
While the cost of manufacture for rigid packs is higher, KTV enjoys the unique distinction of having its own blow molding unit for the manufacturing of empty jars within the Gummidipoondi Unit (from HDPE granules and colour master batch) and also PET injection molding high speed machines for blowing pet bottles, again within the Gummidipoondi Unit.
This is a major strategic advantage enjoyed by Sunland as a brand is not dependent on any third party sources for supply of such primary packing material. Also, the movement of large number of empty jars and bottles across vast distances without proper stacking, packing, transportation and storage is a definite product quality and pricing disadvantage that all of Sunland's competitors suffer from. Sunland, having overcome this, therefore comes with the highest of packing material standards assurance.
Packing is again divided as primary packing and secondary packing.
Primary packing is one which comes into contact with the oil like pouches, pet bottles and jars. Since the packing comes into contact with the food item, it has to pass through rigorous tests for product stability and integrity and have barrier properties.
Sunland has today developed as India’s first and only oil company to have a Cold Test Pouch by which the primary pouch packing itself has become the tool to test the product on one of its most prominent and critical quality parameter – wax content. By putting the Sunland BOPA pouch to a cold test in a fridge for even upto 24 hours (FSSAI specifies only 5.5 hours under 0 Degree Celsius), one can see clearly through the Q window, (Q for Quality, Q for Quick Cold Test) and through the high quality low wax, no stickiness Sunland Oil, the graphic of a healthy jogging couple insignia printed on the other side of the pouch. This clearly demonstrates the effect of low wax non stickiness oil that would otherwise have got clouded or misty if the wax content was higher and stickier. This is verily the demonstrator pack for the vaunted “Pissupissupilaatha Sunland” which has now caught the awareness and interest of consumers hitherto looking for relief from years of having to deal with sticky oil and a messy kitchen and a still messier internal circulatory system that can only take limited amounts of wax in the blood.
Thus Sunland is the one and only brand in the edible oils category with as many as 12 SKU’s – at least one to suit every unique individual consumer preference.
The Sunland Pet bottles have a dual advantage bundle: one for the retail trade and one for consumers. The retail trade benefits immensely by
Kids love Sunland sunflower oil because of its wonderful taste. It is healthy too! Every drop of our Sunland sunflower oil comes with the promise of ample nutrition.More Information
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